
ARTIFICIAL INTELLIGENCE IN BUSINESS DECISION MAKING
Modern business is based on data which helps to know more about customers and employees and their needs.
But with all those big data human brain can’t process it all.

So here comes the Artificial Intelligence in business decision making- That is called Decision Intelligence. By using Decision Intelligence Technology organizations can analyze big data in few seconds, makes quicker, more accurate, and more consistent decisions with fewer errors.
WHAT IS DECISION INTELLIGENCE?
Decision Intelligence is the materialistic approach of Artificial Intelligence. To make faster, better decisions and improve business performance organizations are using Decision Intelligence. It comes up with such activity that fulfills certain business requirements. It is a fusion of the technical benefits of orthodox BI and any other analytics platforms.
WHY IS DECISION INTELLIGENCE IMPORATNT?
Decision Intelligence helps to understand unstructured and messy data by machine learning model and predict much precise outcomes for better Decision making.
Study shows that more than 75% of organizations will adopt Machine Learning and Natural Language Process (nlp) to get more influential insights and better visibility to their customer needs.
Decision Intelligence is going to become a leading software category in future. Most of the business requires a system that uses every bit of data and helps to improve decisions and meet real-world business problems.
HOW DOES IT WORK?
IN WHICH FIELD WE CAN USE DECISION INTELLIGENCE?
Ø FINANCE AND BANKING:
These platforms can use Decision Intelligence Technology to predict successful investment strategies for customers and invest in a smarter ways. This can also be used in analyzing customer’s behavior to meet their need and give them customized products.

Ø Environmental sector:
We can also analyze environmental issues like natural calamity, ecological destruction by using Decision Intelligence. By analyzing previous data Decision Intelligence can predict the risk of natural disaster and we can be aware about the climate.
Ø Healthcare sector:
Decision Intelligence can enhance medical outcomes, like assists doctor, helps to make decision in diagnosis and get a better insights to improve the next step of the treatments.
Decision Intelligence technology has the extraordinary capability to persistently learn itself- the more it will be determined by the data, the more it becomes proficient and gives accurate decisions.
Decision Intelligence trains itself and utilizes dataset to construct models that gives better predictions and categorize the data. This model then can be used on real time data to recommend predictions and make decisions.
· Using Decision Intelligence Technology we can analyze large dataset quickly to make business decision instantly. Like what changes they should make in a advertisement to attract more customers or what they should invent for target audience. This is a huge time taking process for humans to do manually, but for Decision Intelligence Technology it’s instant.
· Natural Language Processing (nlp) helps organization to know better about their customers, that in which brand or which product they are more interested, that is it will helps to more interaction with customers. It will boost sales and marketing.
Using machine learning organization can understand customer needs, satisfaction and expectation levels.
Using Decision intelligence is an added advantage for business and for various fields. It develops quicker and better solutions. So we should widely use Decision Intelligence in real life.